Collaboration Over Competition: Alex Derenne’s Real Estate Revolution

In this compelling episode of the "Return on Life Podcast," host Randy Dyck engages with Alex Derenne, a trailblazing real estate agent from Wisconsin and a proud member of the NAR 30 under 30. 

 

Randy and Alex explore the transformative journey from a narrow focus on Return on Investment (ROI) to a broader, more fulfilling "Return on Life" (ROL). 

 

This conversation not only covers Alex's personal evolution but also dives into her innovative approach to real estate, where she fosters a culture of collaboration over competition within her collective. The episode is full of personal stories, including a delightful tale about her golden doodle, Archie, and insights into overcoming challenges with resilience and strategic thinking.

 

Timestamps:

 

[0:00] - Introduction to Alex Derenne

[3:10] - Alex discusses her philosophical shift from focusing on ROI to valuing ROL.

[9:40] - Exploration of "Return on Life" as it applies to both professional endeavors and personal satisfaction.

[14:55] Alex's career transitioned from the hospitality sector to real estate.

[23:45] The founding principles and goals of Alex's real estate collective.

[33:00] Effective strategies for personal growth, including her approach to mentorship and public speaking.

[41:35] - Insights into achieving work-life balance and the integration of personal values into professional practice.

[48:20] - The importance of trust and authenticity in client relationships.

 

Notable Quotes:

 

"I used to chase the ROI relentlessly. But as I've matured both personally and professionally, I've realized the profound importance of focusing on a Return on Life instead." - Randy

 

"Our collective is built on the foundation of collaboration over competition. It's all about elevating each other to provide the best possible service to our consumers." - Alex

 

"In real estate, we're accustomed to measuring success through ROI, but I advocate for a broader perspective—ROL, or Return on Life, which enriches not just our bank accounts but our souls and the communities we serve." - Alex

 

"Happiness at home often reflects outward into the world. A stable and joyful home life is crucial, as it directly impacts our ability to contribute positively to society." - Alex

 

Connect with Alex 

https://www.instagram.com/alex_derenne/

https://www.linkedin.com/in/alex-derenne-abr-rene-9a4b7583/

Connect with Randy: Website https://www.randydyck.com/

Instagram: https://www.instagram.com/randycdyck/

More ways to listen

 

Apple: https://podcasts.apple.com/us/podcast/return-on-life-podcast/id1693542807

Spotify: https://open.spotify.com/show/5UXsDNAUkD92BB7HFR6uNE